Gregory Heller on Content Strategy

Gregory Heller talks about the importance of having a Content Strategy and Web Strategy, which is an alternative to blindly throwing together a bunch of features without a clear intention. Heller talks about the importance of knowing your audience, creating user personas, desired outcomes and the metrics to measure them. He talks about some of the best practices that CivicActions uses when working with clients in order to clearly define their larger web strategy and to ultimately create successful websites.

Be sure to also check out Heller's brief Ignite talk on "You Don't Need A Website, You Need a Web Strategy"

Ignite NTC: Gregory Heller "You Don't Need A Website..." from GregoryH on Vimeo.