SEO and Customer Data

In this podcast, hostess Amber Matz talks with Andrew Wilson, Senior Account Manager at Drupalize.Me about SEO, and gathering and analyzing customer data. Learn about how structured data and rich snippets can enhance search results, along with some important things to know about how Google works. We talk about some hard SEO lessons learned here at Drupalize.Me.  We also discuss the aggregated data in Google Analytics versus user-specific data and tracking provided by services like Kissmetrics and Intercom.io, and how, as a business, you can learn more about your customers through gathering and analyzing site visitor data with an ultimate goal of serving your customers and clients (potential and present) more effectively.