Your website is full of content. Some good, some not-so-good. Some organized, some coming out of corners you didn't know existed. You manage things well, but part of you wishes you could burn it down and start over.
But time, money, and resources are never there when you need them. Your organization doesn't have the time or budget for a major redesign. You feel compelled to do something because, everywhere you look, you see potential improvements that could make a huge difference.
A small-step content strategy might be exactly what you need. You don't have to start from scratch.
In this webinar, you will learn:
- What a small-step content strategy is, and why it can be so effective.
- Specific steps to take to start improving a section of your website today.
- How the State of Massachusetts used a small-step content strategy to realize big improvements for their users.
Webinar Presenters
Erin Schroeder
Erin is a senior content strategist at Lullabot with a rare combination of strategic prowess and a background in journalism. She makes content easy to find while aligning with clients' goals.
More about Erin