Digital & Content Strategy

Greg Dunlap explains what a Senior Digital Strategist does; the challenges of creating standard, customizable layouts; and explains how pinball might fill the void in his heart if YouTube went away.

Markdown simplifies common text formatting tasks, but don't assume it will solve your structured content workflow problems.

Google loves structured data and they prefer JSON LD. This article explains how Schema.org structured data works, and how to add it to your Drupal web pages.

Matt and Mike talk design, content strategy, and workshops with Lullabot's Creative Director Jared Ponchot, and Senior Digital Strategist Jeff Eaton.

Matt and Mike sit down with three of Lullabot's senior UX designers to talk the ins and outs of usability testing within our design process.

Matt & Mike sit down with Lullabot's entire design team and talk the ins, outs, processes and tools behind sites such as GRAMMY.com, MSNBC, This Old House, and more!

Balancing business needs against audience goals is never easy, but simple tools can make a big difference.

Tips from MozCon 2015 on how to improve remarketing without being annoying, building online communities, and digging deeper into your analytics.

Part one of a recap of the MozCon 2015 conference, with practical action items taken from the sessions that touched on the importance of on-site SEO.

Taking structured content to the next level requires careful planning — and respect for users.