The web presence of universities, state governments, and large media companies is often made up of a loosely coupled network of websites that act as subsidiaries under an umbrella organization. This presents unique challenges because there are so many stakeholders involved, and the varying needs can conflict.
To make matters worse, the umbrella organization might have responsibility for the overall web presence but have no real authority. They can entice, persuade, and cajole. They cannot enforce any mandates.
In the words of one member of an umbrella organization: “All we have is carrots. We don’t have any sticks.”
From this ebook, you will learn:
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