User & Market Research

Learn why your homepage matters, the importance of prioritization, ideas to consider, and how to avoid common mistakes.

Discover the challenges of maintaining consistent standards across all state agencies and how to overcome them.

Discover eight reasons why your new CMS might fail to live up to its promises and how to overcome them.

The quality of a web experience hinges on numerous factors, including user identity, goals, technology, and mindset.

A website or platform redesign is a big commitment in terms of both time and money. Coming to the project kickoff prepared can save you from wasting that time and money

We're joined by Joyce Peralta to explore McGill's "Web Standards", the key to managing 1,500 sites & transforming their digital landscape. Learn how your organization can benefit too!

Why we advocate for paper prototypes for websites and digital products, and how to get high value from low fidelity.

User research is used to help identify your target audience, but beyond that, it can also help you prioritize your target audience. But what about internal users?

How to identify and overcome the challenges of decentralized universities when you have no authority to enforce web solutions, and how to do it in a way that makes everyone happy.

Building a great website is more than just good colors and photography. And fixing the design alone doesn’t make for a good website.