User & Market Research

Keyword research has become part of any healthy content strategy.

Remote usability testing is a great way to check how useful your website or product is and measure how easy it is to use. And almost anyone can do it.

How do you document design requirements in a way that lays the foundation for a project's success? Presentation modeling orients stakeholders toward needs and priorities, resulting in better feedback.

What does a design process look like when your audience includes almost anyone and your stakeholders are the entire community of a large, open-source project?

After years of designing for adults, I jumped at the opportunity to design for kids which proved to be a challenge. With the help of my nieces, here's what I learned along the way.

Mike and Matt talk with the team that helped implement content strategy on Georgia.gov.

As pressure to create leaner timelines mounts, how do we continue to deliver great work that requires listening to user feedback?

Marissa relates some of her favorite Deep Thoughts to intermediate lessons about the user experience project process.

Usability testing doesn't have to be costly or time-consuming. Invision App and ScreenFlow have helped us make gathering feedback an inexpensive, user-friendly and fast process.

Jen takes us behind the scenes of the This Old House redesign, why navigation excites her, and how Wordpress led her into UX design.